Fanta was not a Nazi creation like the Volkswagen Beetle. Instead, a clever Coca-Cola managing director based in Germany came up with the idea of Fanta out of necessity.

The American company had to open more factories to keep up with demand. Between and , the number of crates sold in Nazi Germany rose from , to 4.

This invited economic sanctions from both the US on Germany and from the Third Reich on American companies within its borders. By the mids, Germany found itself at one of the lowest points in its history.

Adolf Hitler and his cronies ruled the country with ferocious abandon. In the blink of an eye, Germany was enemies with former friends and trading partners.

Coca-Cola Germany, as a result, faced a significant problem. The import of the Coca-Cola concentrate was prohibited, courtesy of Reichsmarschall Herman Goering and, later, the Allied embargo.

In addition, most raw materials were getting scarcer as the economy gradually shifted from that of peacetime to wartime. Max Keith assigned Dr.

The important thing was that the new soft drink needed to be made from available ingredients. The selection was not large, making the result all the more surprising.

The idea was ingenious. Apples grow in abundance in Germany, even during the war. And whey was an available by-product resulting from the quark and cheese production that continued even in times of war.

The idea was that the drink should be fun and taste great. With that ethos in mind, Max Keith announced a name competition among the company staff.

Fanta was a fantasy word that would give the advertising industry a lot of fun in the years to come. As a result, in , Fanta was registered as a German trademark.

The drink would be produced right until the end of the Second World War. After the war, other raw materials gradually became available again, and the Fanta recipe could be further developed.

In , Fanta was registered as a trademark in the US. The name rights truly belonged to The Coca-Cola Company from that point in time.

The infrastructure for the distribution of soft drinks was at a surprisingly high level in the aftermath of the war. Had Fanta not already been invented and successfully marketed, then there probably would have been a lot more work to be done.

Instead, Keith was able to seamlessly continue with the business as he did in the pre-war years. He was never a member of the Nazi Party and generally not politically engaged.

What interested him most was the company. The brand reached two major milestones in Coca-Cola Italy experimented in Naples with a new orange recipe, which was to prevail.

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